top of page

Layering for the Weather

How do you know where to advertise?

There are many, too many avenues!

Targeting one specific type of media is generally not recommended - just like walking outside in a snowstorm in shorts and t-shirt.

Protecting yourself from the outside elements is equally important when discussing your advertising campaign.

Develop an integrated multi-layer approach.

Frequency - Frequency - Frequency

Increased Frequency doesn't mean increase tv commercials or increased radio commercials or doubling up what ever element you are doing. Mind Share is all about touching the same potential client more than seven times so that they will remember your brand and message. Don't forget once you have them remembering you - you need to ensure they continue to remember - with the number of competitors our minds are - shall we say not what they used to be ;)

I am lucky enough to work with an organization that has multiple layers to utilize all under the same umbrella such as:

Radio - Digital Display - Live Event

Through each one of these elements we are able to run general commercials - or ROS banner ads even page take overs or we can layer in content targeting and content developed specifically for a clients needs.

That is what is meant when discussing layering. If you are unable to utilize a company such as ours - do it yourself by starting out with SMM & some traditional. Continuously measure your sales - stick to your plan - and grow on your plan as sales continue to grow.Just like the layers we wear outside - we sometimes add and sometimes remove but - BUT - we never walk around naked. Advertising is as important as your electric.

Good luck to you!

Featured Posts
Recent Posts
Search By Tags
No tags yet.
Follow Us
  • Facebook Classic
  • Twitter Classic
  • Google Classic
bottom of page